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Cover of From Hoodies to Suits by Annelise Osborne
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Learn how digital asset technologies can be applied to the traditional finance industry for improved performance and potential returns.

In From Hoodies to Suits: Innovating Digital Assets for Traditional Finance, leading finance innovator Annelise Osborne bridges the gap between the “hoodies” who invented the technology behind digital assets and the “suits” who run traditional financial markets, in an entertaining and insightful guide for implementing digital assets in an institutional environment.
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A fascinating new take on the future of finance, From Hoodies to Suits is a must-read guide for aspiring and practicing finance professionals, technology developers, fintech participants, and anyone else with an interest in the intersection of finance and technology.

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You’ll discover the possibilities unlocked by new technological advancements, including alternative investments, new marketplaces, interoperability between counterparties, and even improved forms of diversification.

You’ll also find:

Discussions of why the adoption of digital assets is so critical for the future of finance and the ways the industry’s largest players are implementing its technologies and concepts now

Explorations of what we can learn from some of the crypto industry’s most infamous and well-known wins and losses, including the collapse of FTX

Strategies for implementing institutional digital assets to realize opportunities in private markets, funds, debt, repo, alternative assets and back office transactions in this evolving and dynamic financial environment

Sidney Cityscape

J. Christopher Giancarlo 

Former Chairman, US Commodity Futures Trading Commission & Executive Chairman, Digital Dollar Project

"A must read for senior executives, corporate management, policy makers and investors to understand the history, benefits and future of institutional digital assets and how they will change everything we know about recording and transacting things of value." 

Nitin Gaur

Global Head Digital Assets,

State Street 

"For finance and technology executives, this book is not just recommended; it is essential reading. Osborne accelerates the perspective of the landscape, empowering decision-makers to make intelligent and well-informed choices. "Hoodies to Suits" transcends being a mere book; it becomes a strategic tool for those steering the helm of finance and technology, equipping them with the knowledge to navigate the dynamic shifts in the industry.”

Edward A. Glickman

Executive Chairman USA,

AIP Asset Management 

"Annelise Osborne succeeds brilliantly at the difficult task of explaining the complex origins and use cases of crypto finance while creating a captivating, fun to read book. This book breathes life into personalities and palpable excitement of the formation of a new industry. Bravo."

Published Reviews

02

a16zcrypto editorial

June 28, 2024

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Annelise Osborne’s Blockchain, From Hoodies To Suits

06880 | Where Westport Meets the World

June 28, 2024

What's so great about blockchain?

01

Decreases Costs

Efficiency, decrease of intermediaries, reduced costs, increased transactions speed. 

Reduced costs have been proven out by institutional use cases. 

02

Opens New Markets

Tradable, tokenization, smaller deals, programmable compliance features and payments, real time settlement. 

03

Builds Trust

Transactions are transparent and traceable, improving security and privacy.  Blocks are Immutable and parties have access to the same information.

“Bitcoin itself is a hyped-up fraud,” Jamie Dimon, JPMorgan Chase CEO, replied.

“It’s a pet rock.”

But then Sorkin began to ask about firms like BlackRock investing in infrastructure to support cryptocurrencies, and Dimon began to soften.

“No, no, that’s different,” he said, extending his hand. “Blockchain is a technology ledger system that we use to move information…We’ve used it to move money.”

In short, blockchain is not bitcoin, and blockchain is the future of finance.

About the Author

Annelise Osborne Headshot

Annelise Osborne

Born in Finland and raised on Kwajalein in the Marshall Islands, Annelise Osborne has worked in New York, Kyiv, and London. After over 15 years in traditional finance, she moved to the startup world once she recognized the benefits of blockchain technology for traditional capital markets. Annelise has lectured at many universities and is a speaker at industry events. She holds an MBA from Columbia Business School and a BA from the College of William and Mary. Annelise lives in Westport, CT with her three boys and rescue pups. 

Webinars, Interviews, and Podcasts
Check out my YouTube channel for more

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In this conversation, Annelise Osborne and Anthony Pompliano talk about a brand new trend where Wall Street is starting to interface with the hoodies, what the suits are interested in, where they are putting their money, what the hoodies are doing, banks vs. bitcoin, and more.

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At Blockchain Futurist Conference 2024, Canada's largest Web3 event, Annelise joined a panel of experts to discuss how we go about integrating cryptocurrency into traditional institutional investments as well as what the rise of crypto ETFs means for the future of finance.

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Consensus 2024: Now that bitcoin ETFs have been unleashed, the big question is whether/how traditional financial institutions will deepen their involvement in the digital asset field. Will they continue to repackage on-chain assets as off-chain ones (i.e., more exchange-traded products)? Will they do more of the reverse (tokenization)? Industry experts weigh the options.

Everyone is talking about how cryptocurrencies have come roaring back this year, but are we missing an even bigger story in the digital asset universe? Beyond the buzz of Bored Apes and Bitcoin, tokenization and blockchain technology has the potential to radically transform traditional finance infrastructure, according to Annalise Osborne, the Chief Business Officer at Kadena, and soon-to-be author.

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In this episode, Annelise Osborne shares her journey into the world of Web3, blockchain, and digital assets, starting from her time at Moody’s and her role in commercial real estate. Listeners gain insights into Annalise’s expertise and her upcoming book, “From Hoodies to Suits: Innovating Digital Assets in Traditional Finance.”

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A William & Mary graduate who went on to earn her MBA at Columbia, Annelise Osborne spoke at the annual Women's Stock Pitch, hosted by the William & Mary School of Business and its Boehly Center for Excellence in Finance in April. After speaking with students, she sat down with us to discuss hoodies, suits, and the future of finance.

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